Michael Waltrip Brewing Company and MiLB’s Winston-Salem Dash Enter Promotional Partnership as the Brewing Company Expands to the NC Triad
(Winston-Salem, NC) Michael Waltrip Brewing Company (MWB) and Minor League Baseball’s Winston-Salem Dash have entered a promotional partnership as MWB expands its distribution into the North Carolina Triad market.
Two-Time Daytona 500 Champion Michael Waltrip will appear for a meet & greet at the 7:00 PM game on Friday, August 7, where fans can get autographs and photos on the main concourse. A limited-edition 1-of-55 signed Michael Waltrip Carolina Reapers Baseball Card will be available as part of a special VIP ticket package.
The promotional partnership brings MWB’s fan-favorite Bristol Sunshine Tangerine Ale onto taps in Truist Stadium. The core portfolio of Bristol Sunshine Tangerine Ale, Talladega Light Lager, and The Big One Double Lager will also be available in cans around the stadium.
"I've spent my life racing in front of passionate NASCAR fans. I loved their energy, and baseball fans are the same – they love having a good time,” says Michael Waltrip. “We're thrilled to team up with the Winston-Salem Dash, introduce more people to our beer, and spend an evening meeting fans at the ballpark."
“We are excited to partner with Michael Waltrip Brewing as they continue expanding their presence across the Triad,” says Brian DeAngelis, President & General Manager of the Winston-Salem Dash. “Michael Waltrip is one of the most recognizable names in motorsports, and this special appearance is a great opportunity to introduce his growing portfolio of brands to our fans while creating a unique experience that celebrates the region's deep racing heritage. We look forward to welcoming Michael to Truist Stadium and building a partnership that connects two passionate fan bases.”
The limited-edition baseball card will be a run of 55 copies, a nod to the No. 55 race car that Waltrip drove for his own Cup team, Michael Waltrip Racing.
About Michael Waltrip Brewing Company:
Michael Waltrip Brewing Company was founded in 2020 as a premium beer company that celebrates creating memories with family and friends in the fun-loving style of its founder, the iconic two-time Daytona 500 Champion Michael Waltrip. Since its inception, the company has grown into a multi-faceted lifestyle brand with operations in beer, hospitality, media, live entertainment, and licensed products.
The Michael Waltrip Brewing Co. line up of beers, now distributed in six states, includes Talladega Light lager and Bristol Sunshine Tangerine Ale.
For more information, visit MichaelWaltripBrewing.com or follow on Facebook @MWBCo and Instagram and Twitter via @WaltripBrewing.
Two-Time Daytona 500 Champion Michael Waltrip will appear for a meet & greet at the 7:00 PM game on Friday, August 7, where fans can get autographs and photos on the main concourse. A limited-edition 1-of-55 signed Michael Waltrip Carolina Reapers Baseball Card will be available as part of a special VIP ticket package.
The promotional partnership brings MWB’s fan-favorite Bristol Sunshine Tangerine Ale onto taps in Truist Stadium. The core portfolio of Bristol Sunshine Tangerine Ale, Talladega Light Lager, and The Big One Double Lager will also be available in cans around the stadium.
"I've spent my life racing in front of passionate NASCAR fans. I loved their energy, and baseball fans are the same – they love having a good time,” says Michael Waltrip. “We're thrilled to team up with the Winston-Salem Dash, introduce more people to our beer, and spend an evening meeting fans at the ballpark."
“We are excited to partner with Michael Waltrip Brewing as they continue expanding their presence across the Triad,” says Brian DeAngelis, President & General Manager of the Winston-Salem Dash. “Michael Waltrip is one of the most recognizable names in motorsports, and this special appearance is a great opportunity to introduce his growing portfolio of brands to our fans while creating a unique experience that celebrates the region's deep racing heritage. We look forward to welcoming Michael to Truist Stadium and building a partnership that connects two passionate fan bases.”
The limited-edition baseball card will be a run of 55 copies, a nod to the No. 55 race car that Waltrip drove for his own Cup team, Michael Waltrip Racing.
About Michael Waltrip Brewing Company:
Michael Waltrip Brewing Company was founded in 2020 as a premium beer company that celebrates creating memories with family and friends in the fun-loving style of its founder, the iconic two-time Daytona 500 Champion Michael Waltrip. Since its inception, the company has grown into a multi-faceted lifestyle brand with operations in beer, hospitality, media, live entertainment, and licensed products.
The Michael Waltrip Brewing Co. line up of beers, now distributed in six states, includes Talladega Light lager and Bristol Sunshine Tangerine Ale.
For more information, visit MichaelWaltripBrewing.com or follow on Facebook @MWBCo and Instagram and Twitter via @WaltripBrewing.
