Michael Waltrip Brewing Company Announces New Home in Bristol with Signature Bar at Pins & Friends
(Bristol, TN, Feb. 18, 2026) Michael Waltrip Brewing Company (MWB) has announced the official location of its new home in Bristol with the opening of the Michael Waltrip Signature Bar at Pins & Friends.
MWB has partnered with the team at Pins & Friends to introduce the Michael Waltrip Signature Bar concept at the popular entertainment destination, bringing the brand’s racing heritage and signature brews to the heart of State Street.
“Bristol is incredibly important to me and to our brand,” said Michael Waltrip, two-time Daytona 500 Champion and Co-founder of MWB. “We’ve built a great history here and have truly enjoyed being part of this community. We’re thrilled to have our signature bar — and our beers, including Bristol Sunshine — available right in downtown Bristol.”
The Michael Waltrip Signature Bar held a soft opening during Daytona 500 weekend and is preparing for its official grand opening during the NASCAR Food City 500 race week in April at Bristol Motor Speedway. Michael Waltrip will be on site to welcome guests and celebrate the occasion.
“Our vision at Pins & Friends has always been to create a high-energy entertainment destination,” said Chip Zimmerman, owner of Pins & Friends. “Partnering with Michael and his team allows us to bring the excitement of racing and the authenticity of their brand to State Street in a way fans will truly appreciate.”
Enhancements are currently underway to incorporate new design elements, racing memorabilia, and additional beer offerings that highlight the partnership and elevate the guest experience.
At the Michael Waltrip Signature Bar at Pins & Friends, guests can expect:
About Michael Waltrip Brewing Company:
Michael Waltrip Brewing Company was founded in 2020 as a premium beer company that celebrates creating memories with family and friends in the fun-loving style of its founder, the iconic two-time Daytona 500 Champion Michael Waltrip. Since its inception, the company has grown into a multi-faceted lifestyle brand with operations in beer, hospitality, media, live entertainment, and licensed products. The Michael Waltrip Brewing Co. line up of beers, now distributed in 6 states, include Talladega Light lager and Bristol Sunshine Tangerine Ale. For more information, visit WaltripBrands.com or follow on Facebook @MWBCo and Instagram and X via @WaltripBrewing.
“Our vision at Pins & Friends has always been to create a high-energy entertainment destination,” said Chip Zimmerman, owner of Pins & Friends. “Partnering with Michael and his team allows us to bring the excitement of racing and the authenticity of their brand to State Street in a way fans will truly appreciate.”
Enhancements are currently underway to incorporate new design elements, racing memorabilia, and additional beer offerings that highlight the partnership and elevate the guest experience.
At the Michael Waltrip Signature Bar at Pins & Friends, guests can expect:
- MWB flagship beers, including Bristol Sunshine Tangerine Ale and Talladega Light, along with specialty, seasonal, and limited-release brews
- Major race watch parties and themed seasonal events
- Exclusive MWB merchandise
- Special video content and promotional programming
- A full sports entertainment experience centered on racing culture
- Unique duckpin bowling experience
About Michael Waltrip Brewing Company:
Michael Waltrip Brewing Company was founded in 2020 as a premium beer company that celebrates creating memories with family and friends in the fun-loving style of its founder, the iconic two-time Daytona 500 Champion Michael Waltrip. Since its inception, the company has grown into a multi-faceted lifestyle brand with operations in beer, hospitality, media, live entertainment, and licensed products. The Michael Waltrip Brewing Co. line up of beers, now distributed in 6 states, include Talladega Light lager and Bristol Sunshine Tangerine Ale. For more information, visit WaltripBrands.com or follow on Facebook @MWBCo and Instagram and X via @WaltripBrewing.
