Michael Waltrip Brewing Company announces Promotional Partnership with Tennessee’s Duck River Raceway Park
(Nashville, TN) Michael Waltrip Brewing Co. has announced a promotional partnership with
Duck River Raceway Park of Wheel, TN.
Through the partnership, Michael Waltrip Brewing will be supporting the ¼ mile dirt track with social media promotion, content creation featuring two-time Daytona 500 Champion Michael Waltrip, and in-market activation. The track will introduce fans to the company’s Talladega Light lager and Bristol Sunshine Tangerine Ale and will feature the beers at on-site concessions.
“Dirt tracks like Duck River are the heartbeat of racing,” said Michael Waltrip, Founder of Michael Waltrip Brewing Co. and two-time Daytona 500 Champion. “Having our beers available where passionate fans gather every week is what our brand is all about. It’s a natural fit for us.”
Located just outside Nashville, Duck River Raceway Park attracts a dedicated fan base and hosts a full schedule of dirt racing events, making it a key venue for engaging with motorsports enthusiasts in the region.
“We’re excited to add Michael Waltrip Brewing to our offerings,” said Angie Boothe, owner of Duck River Raceway Park. “Our fans appreciate great racing and great beer, and this partnership brings those both together in a way that enhances the overall race day experience.”
About Michael Waltrip Brewing Company:
Michael Waltrip Brewing Company was founded in 2020 as a premium beer company that celebrates creating memories with family and friends in the fun-loving style of its founder, the iconic two-time Daytona 500 Champion Michael Waltrip. Since its inception, the company has grown into a multi-faceted lifestyle brand with operations in beer, hospitality, media, live entertainment, and licensed products.
The Michael Waltrip Brewing Co. Line-up of beers, now distributed in 6 states, includes Talladega Light lager and Bristol Sunshine Tangerine Ale.
For more information, visit MichaelWaltripBrewing.com or follow on Facebook @MWBCo and Instagram and Twitter via @WaltripBrewing.
Through the partnership, Michael Waltrip Brewing will be supporting the ¼ mile dirt track with social media promotion, content creation featuring two-time Daytona 500 Champion Michael Waltrip, and in-market activation. The track will introduce fans to the company’s Talladega Light lager and Bristol Sunshine Tangerine Ale and will feature the beers at on-site concessions.
“Dirt tracks like Duck River are the heartbeat of racing,” said Michael Waltrip, Founder of Michael Waltrip Brewing Co. and two-time Daytona 500 Champion. “Having our beers available where passionate fans gather every week is what our brand is all about. It’s a natural fit for us.”
Located just outside Nashville, Duck River Raceway Park attracts a dedicated fan base and hosts a full schedule of dirt racing events, making it a key venue for engaging with motorsports enthusiasts in the region.
“We’re excited to add Michael Waltrip Brewing to our offerings,” said Angie Boothe, owner of Duck River Raceway Park. “Our fans appreciate great racing and great beer, and this partnership brings those both together in a way that enhances the overall race day experience.”
About Michael Waltrip Brewing Company:
Michael Waltrip Brewing Company was founded in 2020 as a premium beer company that celebrates creating memories with family and friends in the fun-loving style of its founder, the iconic two-time Daytona 500 Champion Michael Waltrip. Since its inception, the company has grown into a multi-faceted lifestyle brand with operations in beer, hospitality, media, live entertainment, and licensed products.
The Michael Waltrip Brewing Co. Line-up of beers, now distributed in 6 states, includes Talladega Light lager and Bristol Sunshine Tangerine Ale.
For more information, visit MichaelWaltripBrewing.com or follow on Facebook @MWBCo and Instagram and Twitter via @WaltripBrewing.
