Waltrip Brands and Charlotte Auto Show Announce Strategic Partnership
(Charlotte, NC) Waltrip Brands and the Charlotte Auto Show announced today a new strategic partnership that will bring together two Charlotte-area brands with deep connections to the automotive and motorsports communities.
Through the partnership, Waltrip Brands will help promote the Charlotte Auto Show, taking place November 19-22, 2026, while the Charlotte Auto Show will help introduce Michael Waltrip Brewing Company to its audience and amplify the beer brand’s presence in the Charlotte market.
Michael Waltrip Brewing Company beers will be available to guests throughout the Charlotte Auto Show, giving attendees an opportunity to experience the growing beer brand founded by two-time Daytona 500 Champion Michael Waltrip.
The partnership will also feature an appearance from Michael Waltrip in person on Wednesday Night for Rev & Roll, the Charlotte Auto Show’s kickoff event, bringing one of NASCAR’s most recognizable personalities together with automotive enthusiast ahead of the four-day show.
“Charlotte is home for so much of what we love – racing, cars, great people and great experiences,” says Michael Waltrip, two-time Daytona 500 Champion and founder of Michael Waltrip Brewing Company. “The Charlotte Auto Show is a natural fit for us, and I can’t wait to be there for Rev & Roll and to introduce more people to what we’re building with Michael Waltrip Brewing.”
“We’re excited to welcome Waltrip Brands and Michael Waltrip Brewing Company to the Charlotte Auto Show,” said Ahmad Halawi. “This partnership brings together the energy of motorsports, the enthusiasm of the automotive community and a shared commitment to creating memorable experiences. Michael’s appearance at Rev & Roll will make this year’s kickoff especially exciting for our guests, while helping us support and shine a spotlight on our charitable partners and the important work they do throughout the Charlotte community."
The strategic partnership represents an opportunity for both organizations to connect with audiences who share a passion for automobiles, motorsports, entertainment and lifestyle experiences.
About Waltrip Brands:
Waltrip Brands is a multi-faceted lifestyle brand with classic Americana roots, founded by two-time Daytona 500 Champion and FOX Sports Analyst Michael Waltrip and sports business executive Bryan R. Sperber.
The brand platform has holdings in sports, consumer products, hospitality & franchising, and media & entertainment. Through these areas of expertise, Waltrip Brands connects brands, athletes, fans, and consumers through authentic storytelling and strategic partnerships.
About Charlotte Auto Show:
Held annually in November, the Charlotte Auto Show brings together leading automakers, local dealerships and automotive enthusiasts. The show is administered by the Greater Charlotte Auto Dealers Association (GCADA), which has advocated for the region’s franchised dealers and supported local nonprofits, scholarships and educational programs since 1968.
Through the partnership, Waltrip Brands will help promote the Charlotte Auto Show, taking place November 19-22, 2026, while the Charlotte Auto Show will help introduce Michael Waltrip Brewing Company to its audience and amplify the beer brand’s presence in the Charlotte market.
Michael Waltrip Brewing Company beers will be available to guests throughout the Charlotte Auto Show, giving attendees an opportunity to experience the growing beer brand founded by two-time Daytona 500 Champion Michael Waltrip.
The partnership will also feature an appearance from Michael Waltrip in person on Wednesday Night for Rev & Roll, the Charlotte Auto Show’s kickoff event, bringing one of NASCAR’s most recognizable personalities together with automotive enthusiast ahead of the four-day show.
“Charlotte is home for so much of what we love – racing, cars, great people and great experiences,” says Michael Waltrip, two-time Daytona 500 Champion and founder of Michael Waltrip Brewing Company. “The Charlotte Auto Show is a natural fit for us, and I can’t wait to be there for Rev & Roll and to introduce more people to what we’re building with Michael Waltrip Brewing.”
“We’re excited to welcome Waltrip Brands and Michael Waltrip Brewing Company to the Charlotte Auto Show,” said Ahmad Halawi. “This partnership brings together the energy of motorsports, the enthusiasm of the automotive community and a shared commitment to creating memorable experiences. Michael’s appearance at Rev & Roll will make this year’s kickoff especially exciting for our guests, while helping us support and shine a spotlight on our charitable partners and the important work they do throughout the Charlotte community."
The strategic partnership represents an opportunity for both organizations to connect with audiences who share a passion for automobiles, motorsports, entertainment and lifestyle experiences.
About Waltrip Brands:
Waltrip Brands is a multi-faceted lifestyle brand with classic Americana roots, founded by two-time Daytona 500 Champion and FOX Sports Analyst Michael Waltrip and sports business executive Bryan R. Sperber.
The brand platform has holdings in sports, consumer products, hospitality & franchising, and media & entertainment. Through these areas of expertise, Waltrip Brands connects brands, athletes, fans, and consumers through authentic storytelling and strategic partnerships.
About Charlotte Auto Show:
Held annually in November, the Charlotte Auto Show brings together leading automakers, local dealerships and automotive enthusiasts. The show is administered by the Greater Charlotte Auto Dealers Association (GCADA), which has advocated for the region’s franchised dealers and supported local nonprofits, scholarships and educational programs since 1968.
